A woman with gray, wavy hair and fair skin, wearing a black top, sitting indoors near a window with a grid of panes, with a neutral facial expression.

About Zeina Farha

An accomplished UX and product design leader with more than 15 years of experience in digital design. I’ve had the privilege of building and leading successful product design teams (UX, UI, Content & Research) globally. My focus is on delivering business impact by creating digital products & services that serve their audience.

MY DESIGN PHILOSOPHY

I believe great design creates tangible business impact by placing users at the heart of each experience. My approach is grounded in research and insights, understanding not just what users do, but why they do it.

I focus on crafting meaningful, useful experiences that solve real problems. Through systems thinking, I consider how each design decision ripples across the broader product ecosystem, ensuring coherence and scalability.

For me, design is a strategic discipline that drives value for both users and the business.

Get in touch.

I'm always open to discussing new opportunities, collaborations, or simply connecting with fellow designers.